Vender
to sell
Presente
Current actions, habits, and general truths.
| eu | vendo | Eu vendo o que acredito — não consigo de outro jeito. — I sell what I believe in — I can't do it any other way. |
| você/ele/ela | vende | Ela vende a ideia antes de vender o produto. — She sells the idea before selling the product. |
| nós | vendemos | Nós vendemos bem quando entendemos o cliente de verdade. — We sell well when we truly understand the client. |
| eles/elas | vendem | Eles vendem experiência — o produto é só o veículo. — They sell experience — the product is just the vehicle. |
I sell what I believe in — it's the only way to sell with integrity. My friend sells with an honesty that creates clients forever. We sell better when we focus on the problem we solve, not the product we have. Selling well is serving well.
Pret. Perfeito
Completed past actions — what happened.
| eu | vendi | Eu vendi meu carro e me senti mais leve. — I sold my car and felt lighter. |
| você/ele/ela | vendeu | Ela vendeu a proposta para o cliente mais difícil da carteira. — She sold the proposal to the toughest client in the portfolio. |
| nós | vendemos | Nós vendemos mais este mês do que no trimestre passado. — We sold more this month than in the last quarter. |
| eles/elas | venderam | Eles venderam tudo em dois dias de feira. — They sold everything in two days of the fair. |
The meeting was decisive. I sold the idea to the most sceptical investor in the room. My partner sold the technical proposal with a clarity I would never have. We sold the project and closed the biggest contract of the year. Those who sold with conviction were the ones who built trust before asking for anything.
Pret. Imperfeito
Ongoing or habitual past — what used to happen or was happening.
| eu | vendia | Eu vendia limonada na porta de casa aos seis anos — primeiro negócio. — I used to sell lemonade at the front door at six years old — first business. |
| você/ele/ela | vendia | Ela vendia artesanato nas feiras de fim de semana. — She used to sell crafts at weekend fairs. |
| nós | vendíamos | Nós vendíamos o peixe do dia direto do barco. — We used to sell the catch of the day straight from the boat. |
| eles/elas | vendiam | Eles vendiam confiança antes de qualquer produto. — They used to sell trust before any product. |
At twelve, I used to sell brigadeiro at school — first real venture. I used to sell with the enthusiasm of someone who doesn't know they can fail. My mum used to sell jewellery to the neighbours to supplement her income. We used to sell different things but with the same instinct to create something from nothing.
Futuro Informal
Plans and intentions — "going to." The most common future form in spoken BR Portuguese.
| eu | vou vender | Vou vender o apartamento e usar o capital no negócio. — I'm going to sell the flat and use the capital in the business. |
| você/ele/ela | vai vender | Ela vai vender os direitos autorais por um valor justo. — She's going to sell the copyright for a fair value. |
| nós | vamos vender | Vamos vender o estoque e reinvestir na nova linha. — We're going to sell the stock and reinvest in the new line. |
| eles/elas | vão vender | Eles vão vender a empresa para um grupo estratégico. — They're going to sell the company to a strategic group. |
The sales season is here. I'm going to sell the new line with a different approach from usual. My team is going to sell the product as a solution, not an item. We're going to sell more consistently if everyone knows the brand's story. Those who are going to sell most will be the ones who listen most.
Futuro Formal
Formal future — "shall/will." More common in writing than speech.
| eu | venderei | Venderei quando a hora for certa — não antes. — I will sell when the time is right — not before. |
| você/ele/ela | venderá | Ela venderá a coleção completa na leilão de setembro. — She will sell the complete collection at the September auction. |
| nós | venderemos | Venderemos mais com a nova campanha — os dados indicam isso. — We will sell more with the new campaign — the data indicates it. |
| eles/elas | venderão | Eles venderão a marca que construíram ao longo de décadas. — They will sell the brand they built over decades. |
The communiqué was strategic: The company will sell the non-core division by the third quarter. We will sell the remaining assets responsibly. The managers will sell their stakes as per the agreement made. I will personally sell the long-term vision to the new shareholders.
Condicional
Hypotheticals and polite requests — "would."
| eu | venderia | Eu venderia tudo por um dia sem compromisso. — I would sell everything for a day without commitments. |
| você/ele/ela | venderia | Ela venderia mais com uma vitrine melhor. — She would sell more with a better shop window. |
| nós | venderíamos | Venderíamos melhor com uma estratégia de conteúdo mais forte. — We would sell better with a stronger content strategy. |
| eles/elas | venderiam | Eles venderiam mais com preço mais acessível. — They would sell more at a more accessible price. |
If the product were perfect, I would sell more easily. My entrepreneur friend would sell more if he weren't embarrassed to promote himself. We would sell better with more investment in branding. Small businesses would sell more if they had access to larger distribution channels.
Vender across the tenses
A short story using vender in multiple tenses
Minha mãe vendia com o sorriso — não era técnica, era genuíno. Vendia qualquer coisa para qualquer um porque primeiro vendia ela mesma. Nós filhos víamos aquilo e aprendíamos sem saber que estávamos aprendendo.
Hoje eu vendo pensando nela. Ontem vendi um projeto difícil e lembrei do sorriso dela — coloquei o mesmo. Vendemos assim o que somos antes do que temos.
No próximo trimestre, vou vender com menos pressão e mais presença. Se o mercado ajudar, venderei o suficiente para reinvestir no que realmente importa.
Perguntei a ela o que venderia se pudesse vender uma última coisa. Ela riu: Venderia a ideia de que todo mundo tem valor. Era o único produto que ela nunca cobrou.
My mum used to sell with a smile — it wasn't technique, it was genuine. She used to sell anything to anyone because first she sold herself. We children used to watch that and learn without knowing we were learning. Today I sell thinking of her. Yesterday I sold a difficult project and remembered her smile — I put the same one on. We sell like this what we are before what we have. Next quarter, I'm going to sell with less pressure and more presence. If the market helps, I will sell enough to reinvest in what truly matters. I asked her what she would sell if she could sell one last thing. She laughed: I would sell the idea that everyone has value. It was the only product she never charged for.
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